{"id":2934,"date":"2023-03-31T13:06:21","date_gmt":"2023-03-31T19:06:21","guid":{"rendered":"https:\/\/www.mhccturf.com\/?p=2934"},"modified":"2023-03-31T13:22:55","modified_gmt":"2023-03-31T19:22:55","slug":"history-of-a-logo","status":"publish","type":"post","link":"https:\/\/www.mhccturf.com\/?p=2934","title":{"rendered":"History – Of a Logo"},"content":{"rendered":"

Another round of snow and winter are headed our way, delaying all of us from breaking dormancy….so let’s discuss some history of Midland (and its logo).<\/p>\n

History of Midland\u2019s and Classic Golf Course Logos –\u00a0<\/strong><\/p>\n

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Bradley Klein \u2013 Golf Course Historian, writer, author, journalist, political scientist, and consultant states:<\/p>\n

\u201cThe founding individuals of Classic Golf Courses in the early 20th<\/sup> century were extremely thoughtful. Thoughtful of everything they did, and especially the logo that they created to represent what was \u00a0\u00a0\u00a0\u00a0 unique to them, what they valued, what set them apart. Some clubs valued their unique location, plant, or animal that was local to their playing fields. Their logo captured a sense of nostalgia that you just\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0can\u2019t recreate if you tried. But all of these visionaries valued nothing more than the game of golf that brought them all together, to value the time playing a timeless sport. Many clubs, over time lost their \u00a0\u00a0\u00a0 way, they lost the respect for the vision, and mission of what their clubs were founded upon. Along with pushing aside the classic golf course architecture, making uncalculated changes, they often changed \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 their logos. A large part of my consulting work directs many Committees to go back and look at what the founding members had as a vision for their club, look at who their original architect was, what their\u00a0 \u00a0 \u00a0 \u00a0 style was. Look at the founding mission of the club, and the logo that represented them. The vast majority of my clients go back to those basics to find clarity in the direction they need to go. It\u2019s a very\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 simple process. They don\u2019t need to adapt, they need to go back to their roots. The most successful clubs in the world do that, and they don\u2019t waver.\u201d<\/em><\/p>\n

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History of University Golf Club — Midland Hills Country Club<\/strong><\/p>\n

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The University Golf Club (9 holes in 1916) (now the UofM 18 hole course) was comprised only of University Professors, and Executive staff. A group of those members broke off in 1919 to form a new club, Midland Hills CC, which sought after local business professionals, and owners. It took them 3 years to come up with the name Midland Hills.<\/p>\n

April 21, 1922 \u2013 Changing the name of the club to Midland Hills CC \u2013 Article of Incorporation<\/strong><\/p>\n

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The founding members of Midland Hills deliberated every decision in great detail, as proven in the BOD minutes \u2013 choosing a golf course architect, discussing club financials, staff, accommodations, future progress and growth. They met almost weekly for 2 years straight. Unfortunately, after Ralph Barton, who was the club secretary, left to go work with Seth Raynor, the detail and quality of the club minutes diminished post 1922.<\/p>\n

From the Midland Board of Director’s meeting 1923<\/strong><\/p>\n

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Entrance to the original clubhouse at Midland<\/strong><\/p>\n

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Entrance sign up close<\/strong><\/p>\n

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Breaking down the University Golf Club Logo<\/strong>\u00a0<\/strong><\/p>\n

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